Our Story

SOME FAMILIES INHERIT JEWELS; WE INHERIT FLAVOR

Our sauces weren’t created in a lab or dreamed up by a marketing team—they’ve been passed down for generations. These are modern takes on old-world classics, infused with tradition and seasoned with history. We may not be stone-grinding our poblano peppers or hand-mashing our red chilies, but every bottle carries the same soul and spice.

From our kitchen to yours, welcome to the family.

DIP, DAB, DOUSE!

Our recipes may be rooted in Middle Eastern tradition, but flavor this good knows no borders. Try our Zhoug, made with fresh poblano peppers and cilantro, on a carne asada taco or BBQ chicken pizza. Add a dash of our Harissa, packed with roasted red peppers and chili heat, to your next Chinese stir-fry. Whether you’re dipping, marinating, dabbing, schmearing, or dousing—our sauces are made for any -ing you can think of.

MADE BEST

Our Harissa and Zhoug aren't just sauces, they are generations of flavor in a bottle. Made with fresh ingredients and time-honored recipes, they bring the heat, depth, and vibrancy of Middle Eastern kitchens straight to your table. Every squeeze is a taste of tradition, crafted to bring people together over good food and bold flavors. One thing is for sure, Shuug is made to be shared.